Website Revamp

Florida Resurrection House is transitional housing for homeless families with children. I was tasked with revamping a twenty-year-old website that was in desperate need of an update. Below are some screenshots of the finished product.

Landing Page

This section showcases a collection of landing page copy I’ve crafted for Gordian, each tailored to effectively engage target audiences and drive conversions. I collaborated with marketing team members to ensure a visually cohesive design that complements the messaging.

Product Descriptions

These are examples of product descriptions I developed for Gordian and RSMeans Data Online, which were carefully crafted to inform and convert. Each one is designed to align messaging with both client goals and audience needs, while fitting naturally within the design of the web pages.

Email Campaigns

Here are two examples of promotional emails I wrote while at Gordian to drive sign-ups for our capital planning webinar series. I collaborated with the graphics team to align visuals with messaging and wrote clear, engaging copy with subject lines that created urgency and calls to action that motivated registrations.